African print fabrics are a hot commodity in mainstream fashion these days. This is polarizing since their use by Western designers eclipses the use by African brands which are rarely in the mainstream spotlight because of such forceful cultural appropriation. Enter President For Life, a brand that does not ignore, obscure, or varnish its origins, pitching luxury in, of all things that one could imagine, men’s underwear. These are definitely not FEED bags nor Tom Shoes that will save the Continent though their products claim to empower African artisans through fair trade. No fast fashion here. Their boxer shorts are limited editions handmade in Ghana by old-school tailors who are masters of their craft. The brand is owned by a Brooklyn-based Ghanaian, Egya Appiah, and sources its high quality cotton fabric from one of Ghana’s oldest and most renowned textile companies.
Great to get a hat tip from African Prints in Fashion. Love the love.