So, what's President For Life about anyway?
President For Life is about living the life you wish to live, doing things differently and celebrating individuality, aspiration and strength as the foundation of happiness. By honoring appropriate context with high quality products, the brand channels these goals into a positive statement about commerce and African productive capacity. Obviously, the name name President For Life presents a bit of a moral thicket -- great art about really bad types of people -- however, what elevates the brand above shock or crass exploitation is our lavish attention to detail, style, and storytelling. The logo, that sits on the front of each pair of shorts, is inspired by the military epaulets of real presidents for life and is a sly bit of sexual innuendo as the ‘I” in “President” forms an arrow that points at the wearer’s “president for life” as it were.