So, what's President For Life about anyway?
President For Life is a purveyor of premium boxer shorts and you can engage with the ideas behind the lifestyle it represents on many levels. Each pair of boxer shorts is one of a kind from limited editions handmade in Ghana by old-school tailors who are masters of their craft. The beautiful fabric has a rich, cosmopolitan legacy and we use it in a contemporary utilitarian way. The name “President For Life” is as aspirational as it is subversive and controversial as it reclaims the honorific seized upon by tinpot dictators (or more complex visionaries who became dictatorial like Kwame Nkrumah who features prominently on the website) that are caricatured in still persisting popular notions of the typical African leader - a bloodthirsty kleptocrat (e.g., Mobutu, Bokassa or Mugabe).
President For Life is about living the life you wish to live, doing things differently and celebrating individuality, aspiration and strength as the foundation of happiness. By honoring appropriate context with high quality products, the brand channels these goals into a positive statement about commerce and African productive capacity. Obviously, the name name President For Life presents a bit of a moral thicket -- great art about really bad types of people -- however, what elevates the brand above shock or crass exploitation is our lavish attention to detail, style, and storytelling. The logo, that sits on the front of each pair of shorts, is inspired by the military epaulets of real presidents for life and is a sly bit of sexual innuendo as the ‘I” in “President” forms an arrow that points at the wearer’s “president for life” as it were.
President For Life is about living the life you wish to live, doing things differently and celebrating individuality, aspiration and strength as the foundation of happiness. By honoring appropriate context with high quality products, the brand channels these goals into a positive statement about commerce and African productive capacity. Obviously, the name name President For Life presents a bit of a moral thicket -- great art about really bad types of people -- however, what elevates the brand above shock or crass exploitation is our lavish attention to detail, style, and storytelling. The logo, that sits on the front of each pair of shorts, is inspired by the military epaulets of real presidents for life and is a sly bit of sexual innuendo as the ‘I” in “President” forms an arrow that points at the wearer’s “president for life” as it were.